Product Management


  • On speed, quality, and knowing when “good enough” is exactly right Every PM eventually faces a moment where the right answer feels like the wrong answer. You’ve built something. Your team has poured months into it. It’s good. It’s getting better. And then the market shifts, or a competitor moves, or you look at the… …Read More

    The Trade-off Is the Job
  • Most product managers I know have tried building an AI agent. A lot of them gave up after the first attempt. The agent rambled. It asked irrelevant questions. It confidently produced outputs that missed the point entirely. The PM walked away thinking the technology wasn’t ready, or that they needed a prompt engineer, or that… …Read More

    The Reason Your AI Agent Sucks Has Nothing to Do with AI
  • We Just Didn’t Know It. The skill that made you good at writing user stories is the same one that will make you good at working with AI agents. The audience changed. The core competency didn’t. For most of my career, one of the clearest signals of a strong PM has been their ability to… …Read More

    Product Managers Have Always Been Prompt Engineers…
  • A Framework for Strategic Product Thinking As Product Managers, we’re constantly navigating a sea of good ideas. But how do we decide which ideas are truly great—and which ones we should act on now? Welcome to the second installment of my new Product Craft series. This series is all about the essential skills we, as… …Read More

    Product Craft: Would, Could, Should
  • Most product managers jump straight to metrics. We instrument everything, build dashboards, and track numbers religiously. But here’s the trap: we often measure what’s easy to measure rather than what actually matters. We end up with vanity metrics that look impressive in slide decks but don’t tell us whether we’re delivering real value to users. …Read More

    Goals, Signals, and Metrics: Building the Right Telemetry to Land Your Product
  • Every product manager knows the rush of a successful launch. The feature is live in production, the deployment went smoothly, and your work is available to customers. Champagne corks pop. Congratulations flow in Slack. The team celebrates hitting the deadline. But here’s the uncomfortable truth: you haven’t accomplished anything yet. …Read More

    Launch vs. Landing: Why Shipping Code Isn’t Enough
  • In the first 45-minutes the market was open the faulty software deployment sent millions of child orders into the market resulting in 4 million transactions against 154 stocks for more than 397 million shares. In laymen’s terms, Knight Capital Group realized a $460 million loss in 45-minutes and went from being the largest trader in… …Read More

    Knightmare: A DevOps Cautionary Tale

I’m Doug

Doug Seven

Welcome to my digital workshop. A space dedicated to the art of building category-defining platforms and the teams that power them. Here, I invite you to join me in exploring the intersection of Generative AI, developer experience, and the craftsmanship required to scale technical innovation with a human touch. Let’s build something extraordinary!

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