Product Management


  • Most product managers jump straight to metrics. We instrument everything, build dashboards, and track numbers religiously. But here’s the trap: we often measure what’s easy to measure rather than what actually matters. We end up with vanity metrics that look impressive in slide decks but don’t tell us whether we’re delivering real value to users. …Read More

    Goals, Signals, and Metrics: Building the Right Telemetry to Land Your Product
  • Every product manager knows the rush of a successful launch. The feature is live in production, the deployment went smoothly, and your work is available to customers. Champagne corks pop. Congratulations flow in Slack. The team celebrates hitting the deadline. But here’s the uncomfortable truth: you haven’t accomplished anything yet. …Read More

    Launch vs. Landing: Why Shipping Code Isn’t Enough
  • In the first 45-minutes the market was open the faulty software deployment sent millions of child orders into the market resulting in 4 million transactions against 154 stocks for more than 397 million shares. In laymen’s terms, Knight Capital Group realized a $460 million loss in 45-minutes and went from being the largest trader in… …Read More

    Knightmare: A DevOps Cautionary Tale

I’m Doug

Doug Seven

Welcome to my digital workshop. A space dedicated to the art of building category-defining platforms and the teams that power them. Here, I invite you to join me in exploring the intersection of Generative AI, developer experience, and the craftsmanship required to scale technical innovation with a human touch. Let’s build something extraordinary!

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